The Story of Jewel Africa
Jewel Africa is led by a dedicated team of exceptional, business-orientated associates with a desire to innovate and supply a consistently superior product to both local and international customers. Jewel Africa’s goal has, and always will be, to strive for excellence and provide clients with a memorable experience.
Tim Watson, the CEO of Jewel Africa, started a small wholesale diamond business with the idea to supply local clientele with diamonds, gemstones and precious minerals. He wanted to create a multi-dimensional retail experience, which included selling fine diamonds at competitive prices whilst knowledgeable diamantaires could educate customers on the intricacies of their product.
Throughout the years, the company rapidly expanded to include international customers, and within a decade, Jewel Africa established itself as the country’s premier jewel business.
In 2000, the company expanded its retail experience and opened its first showroom in Cape Town. This opened the door to create a private and memorable space for tourists to source some of South Africa’s most gorgeous jewels and jewelry. In 2010, Jewel Africa relocated to a new and upmarket showroom in Monte Casino, Johannesburg to further develop the brand’s exceptional reputation.
Today, Jewel Africa’s team is committed to upholding the company’s prestigious reputation in both local and international jewel industry.
In this number, a 14 kt yellow gold rolo chain presents four Zambian Emeralds, a design that’ll appeal to lovers of classic jewellery...
moreYou’re timeless, regal and stylish when you embody the qualities of gold....
moreThis silver necklace breaks the boundaries of conventional norms and stands out with a clear and purposeful design....
moreOne of nature’s most calming colours, green is said to encourage balance and reflection....
moreThis elegant accessory is ideal for a cultured woman with discerning taste....
moreMade of 14kt yellow gold with 7 startling Zambian emeralds at its centre, it’s an ornament befitting royalty....
moreYou too can own a gem favoured by kings and queens....
moreCrafted to perfection, it features a 2 mm straight band made of 14kt yellow gold, embellished with 6 brilliant-cut diamonds. Dangling at its...
moreThe tasteful minimalism of this piece ensures its versatility across occasions and seasons. Make your investment with a purchase today!...
moreIf less is more, this ring will go the distance....
moreAdorn yourself with this tantalising trio of gems!...
moreThis incredible piece of jewellery is crafted in honour of a continent that has captured the hearts of many....
moreIn Greek mythology, a Titan named Atlas held up the sky. His daughters, the seven sisters, are displayed as a cluster of stars so bright it ...
moreTube-set for ultimate security, the stones seem to glow with a golden aura – a reflection of the emerald on polished precious metal....
moreSet in the elephants’ eyes, two 0.005 ct diamonds sparkle with the spirit of the African grassland and give this set its distinct exuberan...
moreDistinguished by her strength, a matriarch is a symbol of leadership....
more“Everything that comes in threes is perfect.” And the designers of this 14 kt yellow gold necklace agree....
moreSubmit an enquiry to SouthAfrica.co.za to purchase these versatile emerald earrings....
moreThey mimicked starlight with a 0.02 ct diamond, subtly off-centred to emphasise the celestial emptiness of the design’s negative space....
moreOften seen draped over tree branches, the leopard has an innate composure that shines as bright as the precious metal it’s made from....
moreThe design is held together by 14 kt yellow gold....
moreClassy and classic, 14 kt yellow gold gives this set a traditional look....
moreCelebrate a natural wonder and African artistry when you procure this style standout....
moreA rhino is worth more than its weight in gold....
moreOne of nature’s most breathtaking wonders, the flat-topped peak is the inspiration for this classic pendant....
moreFound only in Africa, a 0.13 ct round claw-set tanzanite marks the spot where humankind took its first steps....
moreThe carefully considered combination of violet and gold creates an air of regality....
moreJune marks the start of South Africa’s whale-watching season, where southern right and humpback whales come to feed and breed in the warm ...
moreIn this stunning ring, seven brilliant-cut diamonds threaten to steal the show but are equally matched by seven stunning Zambian emeralds....
moreThese Africa-shaped earrings may be understated but they speak volumes....
moreThese silver elephant earrings are a pure delight. Elegantly poised in rhodium-plated silver...
moreThe elegance of this ring is apparent by the clear and precise curves....
moreTable Mountain’s skyline is neatly carved out and rests peacefully at the centre....
moreTreat yourself to one of nature's most iconic sightings by placing it around your neck....
moreFirmly set with an iconic, picturesque landscape, this ring stands the test of time. The designer has taken great care in crafting this magn...
moreEmbody the eternal when you wear this gorgeous ring....
moreThis ring displays such splendour in the form of a single Zambian Emerald flanked by three brilliant-cut diamonds, held together by a 14 kt ...
moreMade of 14 kt yellow gold it presents six brilliant-cut diamonds in all their splendour....
moreHanging on a 45 cm rolo chain, this versatile piece will take you from day to night....
moreAncient rulers wore pendants that depicted their most sacred objects....
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