South Africa Berry Producers Association aims to ultimately improve the economic viability and sustainability of perennial berry growers.
This is achieved by growing the local and international market for berries through coordinated marketing, the sharing of market information and the maintenance of product and quality standards.
South Africa Berry Producers Association also facilitates relevant research, keeps growers informed of the latest industry news and trends and serves as the voice of growers in negotiations and liaisons with government departments, other industry stakeholders and civil society, locally and internationally.