Members of Milk South Africa receive regular industry communication from the organisation relating to any changes and developments within the industry in South Africa and around the world.
They run programmes to educate and inform the consumer about the nutrition and health benefits of dairy which helps drive sales and creates consumer comfort.
Information days and shows are arranged where the different role-players in the dairy industry can network and expand their knowledge of the industry they are part of.
They provide continuous research and development to improve the quality and safety of dairy products to ensure consumer satisfaction and safety.
Milk SA publishes reliable statistical and other information so that roleplayers can make informed decisions regarding their businesses.
Promote the South African dairy trade dispensation.
They also initiate, co-ordinate, and fund research and development projects from farming level throughout the manufacturing processes and all this in turn improves the dairy industry’s competitiveness both locally and internationally.
The organisation arranges the transfer of knowledge and skills through training programs for members’ workforce and to previously disadvantaged persons.
Milk SA’s objective is to promote the industry in a positive light to retail, wholesale and suppliers. The organisation has also assisted the industry with transformation and empowerment initiatives in their individual organisations.