Mohair South Africa was established to advance the mohair industry through the services of promotion, marketing, research, production, sustainability and ethical practices in South Africa.
Mohair South Africa services incudes the engagement with retail brands in the global textile and fashion industry to promote mohair fibre. The organisation also provides education about the benefits and properties of mohair fibre.
Through the engagement with the fashion industry, Mohair South Africa is able to encourage new and innovative ways of mohair use in fashion and textile design as well as engaging closely with designers and manufacturers. The organisation has also managed to drive transformation in the textile industry by engaging and partnering with the non-profit organisation known as Textile Exchange. Textile Exchange serves to manage preferred fibres, maintain integrity and enhance the industry standards.
The organisation invests in research and development of mohair production to gain knowledge about the properties of mohair fibre, increase quality and volume of production and create more sustainable and ethical practices within the industry. Mohair South Africa has also established the ‘Mohair South Africa’s Sustainability Programme’ which is designed to discover and implement new ethical and sustainable processes of production that include research into environmental factors.
The programme is now able to use digital applications to capture and analyse Angora farm data to track mohair production. Therefore ethically produced mohair can be traced back to the farm of origin. Mohair South Africa has also partnered with the Empowerment Trust to assist emerging farmers by successfully managing ethical mohair farming operations. The organisation and the industry stakeholders uphold a strict shearing accreditation process to ensure Angora goat livestock is ethically treated.