Woolworths works with the Ayrshire Cattle Breeders’ Society to bring consumer high-quality Ayrshire dairy products.
Woolworths Holdings Limited is a South African retail company that owns the South African retail chain Woolworths.
In 1987, Woolworths tasted and tested milk from a number of different dairy breeds, and asked customers, through a series of impartial surveys, to help us choose the milk they thought tasted the best. The winner, hands-down, was Ayrshire, a breed of cow originally bred in the County of Ayr, in Scotland, during the 17th Century and first brought to South Africa in 1890. Customers were impressed by its quality, and by what they described as Ayrshire milk’s delicious flavour and creamy mouthfeel.
More than two decades later, Woolworths is proud to be the only retailer in South Africa to offer not only Ayrshire milk, but a whole host of really delicious Ayrshire dairy products, including yoghurt, butter, cheese, buttermilk and cream.
Woolworths has an excellent relationship with its partnered Ayrshire dairy farmers around the country, who are dedicated to following the best practices in caring for their herds and making sure they’re relaxed and healthy, because contented cows produce high-quality milk.
The main four dairy breeds - Holsteins, Jerseys, Ayrshires and Guernseys, vary in terms of live weight, milk yield and milk composition, but...