The mission of the Brahman Cattle Breeders' Society of South Africa is to protect, guide and promote the breeding and genetic improvement of the Brahman breed, with the aim of producing animals that yield high returns under extensive veld conditions.
Brahman Cattle Breeders' Society of South Africa aims to protect the integrity and purity of the Brahman breed, by keeping and maintaining proper records of registered animals and their progeny, and collecting and processing performance data of the breed. Information gathered this way, helps to identify and eliminate breeding problems, and are used to set standards, which can be used as a basis for selection and minimum criteria for registration purposes.
The Brahman Cattle Breeders' Society of South Africa sets standards of approval, which imported animals, ova and semen have to meet before they or their progeny are approved for registration. Imported cattle are inspected within six months after their arrival in South Africa.
SA Brahman actively promotes the breed through various channels, including shows, print and social media. Breeders are also able to use the SA Brahman platform to showcase their animals and inform the farming community of private and public auctions and other sales. Sales and show results are also shared across various platforms to keep members and buyers informed of market trends.
Brahman Cattle Breeders' Society of South Africa members are kept up to date of the latest news and trends via the SA Brahman website, newsletters, the Brahman Journal and farmer clubs, workshops and the annual general meeting.