Vinpro is a non-profit company that represents close to 2 500 South African wine grape producers, cellars and wine-related businesses. The organisation works closely with the South African government and industry roleplayers to address issues that have an effect on the profitability and sustainability of its members and the broader industry. This include excise, legislation, wine tourism, free trade agreements and ethical trade.

Vinpro keeps the industry and public informed of the latest trends, developments and technical expertise in the wine industry and offers specialised services and advice from soil science to viticulture, agricultural economics, transformation and development.

The affiliate Vititec is a leader in the improvement and propagation of vine plant material and close to 70% of the SA wine grape harvest is captured on affiliate WineMS’s information management software.