The South African Fruit Juice Association serves as a platform for its members, also providing information and communicating with all stakeholders.
South African Fruit Juice Association endeavours to protect and gain the confidence of consumers with regard to fruit juice products.
The association provides consumers with a better understanding of the quality, content and types of fruit juices available for sale, whilst at the same time keeping consumers informed on nutritional aspects of fruit juice.
They are committed to promoting integrity in labelling and fair trade, which endorses the aims of fairness and honesty set out in the Consumer Protection Act.
South African Fruit Juice Association members also sign a Code of Ethics that encompasses fair competitive practices to be adhered to by all.
As the world becomes more urban and people are living further away from where food is produced, there is a trend towards adding value to raw...